Proton has announced it has signed a distributorship agreement with David Pieris Holdings (Private) Limited (DPHL) which will see the latter sell Proton eMas models in Sri Lanka.
DHPL is the holding company of the David Pieris Group, which initially focused on automobiles but has since expanded to include other businesses such as financial services, logistics and leisure services. With Proton being part of its portfolio, the company will leverage on its in-house financial services and logistics to support its new venture of selling eMas vehicles.
“Proton International Corporation is pleased to have signed a distributorship agreement with David Pieris Holdings as we believe they are the right partner to grow our presence in Sri Lanka. With their extensive resources and years of automotive experience, our ultimate ambition is for Proton to become the leading NEV brand in the country,” said Edmund Lim Meng Thong, CEO of Proton International Corporation (PICSB).
According to Proton, there are currently four export markets for eMas models, including Singapore, Trinidad and Tobago, Mauritius and Nepal. Sales in Sri Lanka are expected to begin later this year, bringing the number up to five, with Brunei also expected to join the list soon.
“The launch of Proton eMas has paved the way towards better market penetration for Proton International Corporation. For some markets, our NEV vehicles are the only models sold to carry the Proton brand while in markets that also have ICE offerings, our distributors are able to offer a more holistic mobility solution to their customers,” commented Lim.
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Proton eMas 5
from RM59,800 
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from RM106,800 
Proton S70
from RM73,800 
Proton eMas 7 PHEV
from RM109,800 
Proton X70
from RM106,800 
Proton Saga
from RM38,990 
Proton X50
from RM89,800 
Proton eMas 7
from RM103,800 
protection tariff prevented proton from our neighbouring thai, philipines, vietnam and indon markets. proton have to accept smaller nations such as nepal and sri lanka for it’s product. never mind that it is emas 5/ 7 or other geely rebadge. most importantly is market access.
i wonder if india is a market proton or perodua can enter with local partnership.
potong is jaguh kampung forever, useless rebadge almost bankrupt kerala keling fail projek
The cina geely will not let u sell ar country that can make money. Give potong those places that are far far worse than here. Singapore dont bother about your potong. Too small and kiasu
An effort to save face for relying on foreigners after decades of bragging their failed ciptaan anak tempatan products.
When other country don’t want to sell there, this junk brand will enter. Joke