Car Buyer's Guide
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Overview

The Proton eMas 7 PHEV is a five-seat C-segment SUV with front-wheel drive and plug-in-hybrid power, aimed at drivers who can charge regularly but still want petrol backup. It starts from RM109,800, with 313 hp in Prime form and 356 hp in the two higher trims.

eMas 7 PHEV in 2026 — what's new

Launched in 2026, the eMas 7 PHEV now continues with Prime, Premium and Premium Plus variants. Local CKD production in Tanjung Malim begins in 2026, and Premium and Premium Plus gain front massage seats. Charging remains central to how the PHEV is used: half of owners use it like an EV, while 17% run on petrol without charging. Charging partners cover 600 locations.

Variants (3)

RM109,800–RM129,800 · est. from RM1,120/mo

Which variant to buy

Most buyers should start with the RM109,800 Prime. It has five seats, front-wheel drive and 313 hp, and is RM14,000 below the RM123,800 Premium. Pay that extra sum if the 356 hp output and front massage seats matter to you. The RM129,800 Premium Plus also has 356 hp and front massage seats; on the available specifications, it costs RM6,000 more than Premium without a stated mechanical advantage, so check its equipment list closely.

Colours

across the range — availability varies by variant

  • Aquamarine Blue Metallic
  • Galena Grey Metallic
  • Lithium White Metallic
  • Mercury Silver Metallic
  • Obsidian Black Metallic
  • Emerald Green Metallic
  • Azure Blue Metallic

Verdict

The eMas 7 PHEV has made a strong early impact, reaching 1,755 deliveries since launch after 1,013 units were delivered in April, and accumulating 11,000 bookings. It is Malaysia’s best-selling PHEV. Its appeal depends heavily on charging discipline, though: half of owners treat it as an EV, while a notable 17% never charge and use petrol only. The higher trims now add front massage seats.

Buying a new eMas 7 PHEV? Sell your old car, get paid in 24 hours

Proton eMas 7 PHEV sales in Malaysia

4,074 registered so far in 2026 — Malaysia's #20 best-selling model this year.

1,181 Feb 2026 Jun 2026 Full eMas 7 PHEV sales data, month by month →

Rivals to consider

same class, similar money

Proton eMas 7 PHEV FAQ

How much is the Proton eMas 7 PHEV in Malaysia?

The Proton eMas 7 PHEV costs from RM109,800 for Prime. Premium is RM123,800, while Premium Plus is RM129,800.

Which Proton eMas 7 PHEV variant should I buy?

Choose Prime for the lowest entry price and 313 hp. Choose Premium if you want 356 hp and front massage seats. Premium Plus costs RM6,000 more than Premium, with no stated mechanical difference.

Do Proton eMas 7 PHEV owners need to charge it?

Regular charging makes the most of its plug-in-hybrid system. Half of owners use it like an EV, but 17% use petrol only and never charge. Charging partners cover 600 locations.

Which eMas 7 PHEV variants get front massage seats?

Front massage seats are fitted to the Premium and Premium Plus variants. The Prime does not have this stated addition.

Latest Proton eMas 7 PHEV news

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