
Dongfeng Vigo
Launched
RM108,888
Overview
The Proton eMas 7 PHEV is a five-seat C-segment SUV with front-wheel drive and plug-in-hybrid power, aimed at drivers who can charge regularly but still want petrol backup. It starts from RM109,800, with 313 hp in Prime form and 356 hp in the two higher trims.
Launched in 2026, the eMas 7 PHEV now continues with Prime, Premium and Premium Plus variants. Local CKD production in Tanjung Malim begins in 2026, and Premium and Premium Plus gain front massage seats. Charging remains central to how the PHEV is used: half of owners use it like an EV, while 17% run on petrol without charging. Charging partners cover 600 locations.
RM109,800–RM129,800 · est. from RM1,120/mo
Which variant to buy
Most buyers should start with the RM109,800 Prime. It has five seats, front-wheel drive and 313 hp, and is RM14,000 below the RM123,800 Premium. Pay that extra sum if the 356 hp output and front massage seats matter to you. The RM129,800 Premium Plus also has 356 hp and front massage seats; on the available specifications, it costs RM6,000 more than Premium without a stated mechanical advantage, so check its equipment list closely.
Key specs
Key specs
Key specs
across the range — availability varies by variant
The eMas 7 PHEV has made a strong early impact, reaching 1,755 deliveries since launch after 1,013 units were delivered in April, and accumulating 11,000 bookings. It is Malaysia’s best-selling PHEV. Its appeal depends heavily on charging discipline, though: half of owners treat it as an EV, while a notable 17% never charge and use petrol only. The higher trims now add front massage seats.
4,074 registered so far in 2026 — Malaysia's #20 best-selling model this year.
Full eMas 7 PHEV sales data, month by month →same class, similar money
The Proton eMas 7 PHEV costs from RM109,800 for Prime. Premium is RM123,800, while Premium Plus is RM129,800.
Choose Prime for the lowest entry price and 313 hp. Choose Premium if you want 356 hp and front massage seats. Premium Plus costs RM6,000 more than Premium, with no stated mechanical difference.
Regular charging makes the most of its plug-in-hybrid system. Half of owners use it like an EV, but 17% use petrol only and never charge. Charging partners cover 600 locations.
Front massage seats are fitted to the Premium and Premium Plus variants. The Prime does not have this stated addition.