Lamborghini CEO Stephan Winkelmann has said the company’s decision to forgo its first electric vehicle (EV), the Lanzador, as well as an all-electric successor to the Urus was “the right way to go.” This was revealed in an interview with CNBC, with Winkelmann saying, “our decision to go from [traditional internal combustion engines] to plug-in [hybrid] was a very important one for us, and it worked out.”
“By observing the market, we saw that the acceptance curve [of EVs] for our type of customers is not increasing, and therefore we decided to move away from a fully electric car to a plug-in hybrid,” he added.
Lamborghini revealed the Lanzador as a concept that would preview its first EV set to arrive in 2028 as part of its ‘Direzione Cor Tauri’ electrification roadmap. That concept, which made its debut back in August 2023, featured a dual-motor setup producing 1,360 PS (1,341 hp or 1,000 kW) and provided seating for up to four passengers.
Meanwhile, plans for fully electric successor to the Urus were revealed earlier in March the same year, with a debut set to take place in 2029. By that time, without any change of plans along the way, the company would have had two EVs in its line-up.
In February this year, Winkelmann told the Sunday Times that the two projects have been shelved because the “acceptance curve” for EVs among its customer base was getting “close to zero.” However, while the Lanzador won’t become an EV as originally planned, it will still have a place in Lamborghini’s line-up as a plug-in hybrid (PHEV)
At present, the Temerario (replacement for the Huracan) and Revuelto (successor to the Aventador) are PHEVs. The Urus is also available with PHEV power in the form of the Urus SE that made its debut two years ago in April 2024.
While Winkelmann declined to comment directly on the Ferrari Luce, he did say that “every brand, every company has to decide for themselves.” “We don’t speak about our competitors but everybody has their own strategy,” he also said in the interview.
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yea because you europeans have no ev tech and would prefer to continue ripping off clients
no “Ferrari Apple” mistake
The Ferrari Luce is getting EV.
Now, Lamborghini already has PHEV.
their future, if they eventually decide to go fully electric to race against Tesla in the digital age.
If people want EV, they’d look to other brands. If people want high-performance cars, they’ll go for Ferrari, Porsche, or Lamborghini. Btw, Luce looks like shit.
This looks so much better than Ferrari’s version.
Government complain Budi95 too expensive to subsidise, so when will perodua come out with own EV for the rakyat as well??
its not that the rich will stop buying your car when you don not have ev. ev are for ordinary law abiding citizens, lambo are for syndicate kingpins’ son.