Nexen Tire Malaysia has launched two tyre models for the Malaysian market, the Nexen N’Fera Primus UX and the Nexen N’Blue S, a UHP tyre and a touring tyre respectively, both of which are suited to the Malaysian climate with frequent rainfall, year-round high temperatures and long-distance highway travel, says Nexen.
Both the N’Fera Primus UX and the N’Blue S have been developed to suit both internal combustion engine and electric vehicles, according to the company.
Within the Nexen catalogue, the N’Fera Primus UX succeeds the N’Fera SU1, and the new, Primus UX delivers 20% more mileage, 5% less rolling resistance and a 3% shorter braking distance.
Meanwhile, the N’Blue S takes the place of the outgoing N’Blue HD Plus; for comparison against this tyre, the N’BLue S offers 11% shorter braking distance on a wet surface.
Both newly-launched tyres are imported; the N’Fera Primus UX is made in South Korea, in sizes from 17 inches to 22 inches in diameter, while the N’BLue S is made in China, and is offered in a total of 110 sizes, ranging from 14 inches to 17 inches in diameter.
Official pricing for both the N’Fera Primus UX and the N’Blue S have yet to be announced, though Nexen Tire Malaysia has said that the new offerings will arrive at its network of retailers early next year.
In Malaysia, both new tyre models are covered by the Nexen Tire exchange programme that offers a six-month coverage for a one-to-one replacement policy for eligible instances of damage sustained from road hazards. To activate, customer are to register their Nexen tyres at the point of purchase.
Nexen Tire Malaysia aims to grow its dealer network to 100 locations next year, and the company will be opening its own warehouse in January next year to facilitate the supply and distribution of its tyres to an enlarged network of retail outlets, Nexen Tire Malaysia general manager Mark Kim told media at the launch event.
The company wants to grow its business with its existing dealer partners, and not to compete with them, while pricing will be maintained even with its own upcoming warehousing operations, Kim said.
Nexen N’Blue S in Malaysia
Nexen N’Fera Primus UX in Malaysia
Goodyear closed its long-standing manufacturing operations in Malaysia, followed by Continental phasing out its Alor Setar factory. While traditional legacy brands have restructured their local production footprints, this shifts the spotlight positively toward Nexen Tire, which is capturing the vacated momentum through aggressive expansion and market confidence.
With kimchi’s car higher performance and comfort,
The slower old tech is parking far far away.
nexen is imported tyre. the vacuum vacated by local manufacturer is not been filled.
Nexen alor setar VS. Toyo taiping