BHPetrol’s ‘Saya Taula’ Merdeka ad shows Malaysians from a foreign worker’s perspective, a refreshing take

Sometimes it takes someone from the outside to give proper perspective, an objective view that might be obscured when you’re in a bubble. We have quite a few of those in Malaysia, a unique country made up of various cultures, ethnic backgrounds and religions.

To say that everything is perfect, like the MV of a flag-waving patriotic song, is denial. However, the more time one spends on his/her social media bubble (not everyone shares your circle’s views, and the algorithm will suck you in deep and fast) or consuming news (bad news sells), the worse things seem in terms of perpaduan.

Is it actually that bad? Are we doomed? Hey, even siblings fight. How about not focusing solely on our differences but on the positives instead? As hard it is to see for some, there are plenty of positives, as BHPetrol pump attendant Shakoor Rahman observes in this Merdeka ad.

Shakoor is a foreign worker, and just like the guys at your local petrol station, he sees a lot of our gelagat and interaction with one another.

“Kadang-kadang gaduh, kadang-kadang bising, tapi saya tau diorang sayang sesama diorang. Diorang sayang negara ini. Saya orang luar, turut rasa bangga. Saya taula,” he says, as the ad ends with the line “kadang-kadang yang paling nampak keindahan adalah mereka yang melihatnya dari luar”. It’s just the onions and my sinus. And the haze is bad damn bad today!

This Merdeka, how about focusing on what’s good instead of our differences, while working on reducing those differences with a bit of bertimbang rasa? Politicians are always trying to pit us against one another for their own gain; let’s all remember this before taking their next bait.

Also, there are many Shakoors among us – they’ve helped built our country and are helping to keep it running; let’s show them kindness too. Hat tip to the creative team behind this ad – by showing the usual unity values required of a Merdeka ad from a foreigner’s POV, you’ve literally thought out of the box. Good one!