The Proton eMas 7 PHEV has collected over 3,500 bookings in one and a half months. Order books for the plug-in hybrid sister of the eMas 7 EV opened in mid-January ahead of its official launch on February 4.
Pro-Net, which handles the Proton eMas brand, says that this encouraging booking figure ‘signals very strong market acceptance’. Billed as a practical upgrade from ICE vehicles, the eMas 7 PHEV ‘provides customers with a seamless transition toward electrified mobility while retaining the familiarity and flexibility of a traditional engine platform’.
“Surpassing 5,000 deliveries in just two months and achieving more than 3,500 bookings for the eMas 7 PHEV within one and a half months clearly demonstrate that Malaysians are embracing electrified mobility at an accelerating pace. These results validate our strategy of offering practical, value-driven electrification solutions tailored for the local market,” said Zhang Qiang, CEO of Pro-Net.
“We are humbled by the strong response, but we are equally confident that our focus on building a complete EV ecosystem, from product innovation to ownership support, is what truly differentiates the eMas brand. Our goal is to make electrified mobility accessible, reassuring and relevant for everyday Malaysian families,” he added.
The eMas 7 PHEV sees a 99 PS/125 Nm 1.5-litre NA engine join forces with a 218 PS/262 Nm front electric motor to send a combined output of 262 PS and 262 Nm of torque to the front wheels. The BHE15-DFN is closely related to the Saga MC3’s engine – still port-injected, it’s been made simpler and lighter for higher efficiency, runs on an Atkinson cycle full time as opposed to part time, has just single instead of dual VVT, and features efficient exhaust gas recirculation (EGR).
An 11-to-1 electrified dedicated hybrid transmission (E-DHT) combines an integrated starter-generator and a traction motor. The system works similar to Honda’s e:HEV in that the car is driven primarily by electricity but the engine can be clutched in at higher speeds, when petrol power is more efficient.
There are Prime, Premium and Premium Plus variants. The bottom two get an 18.4 kWh CATL LFP battery, an 83 km EV range, 943 km combined range, DC charging up to 30 kW (30-80% in under 20 minutes) and an 8.0-second 0-100 km/h time.
The range-topping Premium Plus gets a 29.8 kWh Geely Aegis short blade LFP battery for 146 km EV range, 996 km combined range, DC charging up to 60 kW (30-80% in under 16 minutes) and 0-100 km/h in 8.2 seconds. The ICE can charge the battery up to a limit of 85%, and at the other end of the scale, the system protects the battery by not allowing state of charge to dip below 20%.
The eMas 7 PHEV is priced at RM105,800 for the Prime, RM119,800 for the Premium and RM125,800 for the Premium Plus, on-the-road price without insurance. These RRPs are inclusive of a RM4,000 launch rebate for the first 5,000 customers. Full details and specs here.
GALLERY: Proton eMas 7 PHEV Premium Plus
GALLERY: Proton eMas 7 PHEV Premium
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proton improving rapidly by leaps and bounds under Geely, so this was thanks to which peoples republic party and thanks to president X…sorry i mean, thanks to which malaysian gomen and which PM ?
OK, you can go back to PRC…bye2
I agree. Previously the quality feels cheap. Now Proton feels like European car. Close door also no more “tang’ ‘Tang’ sound except for non-Geely proton cars like Saga. Now close door ‘dub’ ‘dub’ sound. All interior fittings also better than BMW.eMas especially feels and drives like no other. Best value for money
since wira time till waja till new saga in year 2026 still have power window problem. thirty years and still havent managed to solve proton power window problem
Originality is what makes a car maker great. Copycats don’t earn as much respect.
2 common features of Malaysian made vehicles:
Firstly, Big loud ugly “logo” stamped on the back of your car. Be it “Tiger” logo or Red and White colour logo ,..
Secondly, weird name… Perodua , Proton…. cannot understand why such name…
ya lor… Proton also falls into chinese car makers trends.
big loud logo “PROTON” like we malaysian dunno it is proton. original proton don’t need that kind of promo…
secondly, somebody choose to copycat with this name ‘Frankc’… ha ha .. a good laugh
Btw, proton if you are driving into petrol station do take note, long queue for those filling up on the left side (passenger side). can switch your chinese origin model to right side like other original proton design ? … too many on left side currently…
Its by now not surprised How Geely can achieve Guiness World Recird witnessed at Australia for the lowest fuel consumption by a production PHEV SUV at 3.83L/100km (26.1 km/L). This efficient SUV features a 1.5L engine, {Link: 18.4kWh-29.8kWh battery options, and achieves over 1,000km range.
It’s a win for Malaysian able to get this as Proton now, overlapping pricing with proton x70 1.5 4cly Turbo! It’s damn berGaya
Test drive already. Love this car very much. It will be even better if it comes with Geely badge.
is perodua making mistake with first BEV rather than hybrid as what toyota promotes. at the moment hybrid is the way to go especially with current crude oil price hike… more to see if phev or hybrids makes more sense than direct conversion to BEV
This RV will be worse than
X50, X70 (used car less 30K)
due to the big PHEV battery
replacement cost later
It’s 2026. Only a handful of minority cares about RV.
new car discount shows
pricing matters after all
good point about the RV, so instead of paying 120k for this emas7, buyers should instead choose to topup extra 60k to buy honda CRV hybrid, because honda always have strong RV.
no no no … LOL
U should compare with S580e
then U say… “I saved 2mil”
emas7 and CRV are direct comptitors la bobo, at least in terms of size and specs. why even mention s580e?
in the first place the car is already so cheap, for example compared to honda CRV hybrid that is 180k. its a no brainer to choose emas7 even if future RV will be less
pandai betoi …
GLE PHEV lagi mahal kan?
120K ni baloi masuk tong sampah
my point here is that emas7 hybrid is comparable and equal status to CRV . why are you comparing to GLE which is totally different class
I have a feeling, it will be the other way round. Let’s see.
An effort to save face for relying on foreigners after decades of bragging their failed ciptaan anak tempatan products.
I assume everyone knows why Proton is so fail right? They refused to hire talent. They hire something else.
See a little hope in the e.Mas now. They have some talents there.
local talents only design badge and grill . everything else including suspension tuning, was done by foreign talent .