Mercedes-Benz Malaysia (MBM) has announced the appointment of Martin Schulz as its new CEO and president, effective February 1, 2026. Schulz will also assume the role of head of Mercedes-Benz Cars Southeast Asia overseeing four key markets: Malaysia, Singapore, Thailand and Vietnam.
Schulz brings with him a wealth of experience having started his career at Mercedes-Benz in 1999. He has held CEO roles in the United Arab Emirates (UAE) and Romania in addition to over 10 years in senior management roles across Asia (Vietnam, Thailand and Korea) before that. Prior to his latest appointment, Schulz was based Stuttgart, Germany, the headquarters of Mercedes-Benz, serving in various and sales marketing functions.
Schulz succeeds Amanda Zhang who was named CEO and president of MBM in August 2023. Under her leadership, MBM implemented Southeast Asia’s first ‘Retail of the Future’ agency model and launched the first flagship luxury format: Stars@Mercedes-Benz Bangsar.
She also expanded the local product portfolio, expanded the electric vehicle (EV) charging ecosystem and reinforced regional markets. Zhang will remain on the board of directors and serve as a senior adviser to the company.
“It has been a privilege to lead Mercedes-Benz Malaysia and Singapore, and I am immensely proud of what our team has achieved together across the region. I warmly welcome Martin Schulz as he steps into this pivotal role and have full confidence in his leadership as he takes the organisation into its next phase of growth across Southeast Asia. I look forward to supporting a smooth transition and continued momentum for the business,” said Zhang.
“I am thrilled to return to Asia and join the teams in Malaysia and across the Southeast Asia region. This is a period of immense opportunities for Mercedes-Benz, and I am committed to working closely with our colleagues and valued retail partners to deliver exceptional customer experiences, products, and services, and reinforce our leadership in luxury mobility across this vibrant region,” commented Schulz
“I would like to express my sincere appreciation to Amanda and her team for their outstanding achievements, her support in ensuring a smooth transition, and her ongoing guidance on key strategic initiatives for our business in Southeast Asia,” he added.
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CEO become advisor? how come? cannot perform kah?
They chop and change with such regularity…..