Proton has announced the introduction of the locally assembled (CKD) Proton eMas 7 EV, which goes on sale in two variants. This will emerge from Proton’s dedicated EV plant in Tanjong Malim, though production has yet to commence; roll-out and deliveries will be announced soon.
Priced at RM103,800 for the Prime, and RM119,800 for the Premium, the locally assembled duo is offered from the outset with a limited-time RM4,000 rebate which brings the prices to RM99,800 for the Prime, and RM115,800 for the Premium in Peninsular Malaysia.
Pricing in East Malaysia is RM102,800 for the Prime, and RM118,800 for the Premium. Compared to pricing at its launch in December 2024, this marks a price drop of RM6k for the Prime and RM4k for the Premium against their CBU versions.
The welcome benefit package is comprised of:
- Complimentary 7 kW home charger worth RM1,500
- Complimentary V2L (vehicle-to-load) adapter worth RM500
- Five-year unlimited internet data plan worth RM1,800
- Six-year, unlimited mileage vehicle warranty
- Eight-year, 160,000 km high-voltage battery and component warranty
- Exclusive Proton owner trade-in rebate worth RM5,000
The arrival of the locally assembled Proton eMas 7 EV also brings equipment updates for the 2026 model year. This brings the addition of a powered tailgate on the Prime variant, while the Premium variant gets upgrades to its ADAS suite.
This now gains evasive manoeuvre assist (upon triggering AEB, the vehicle will steer to avoid a collision), front cross traffic alert, and active lane change assist (activate the turn signal, and upon checking that the intended lane is clear of traffic, the vehicle will carry out the lane change automatically).
This still foregoes the larger battery introduced for the 2026 Geely Galaxy E5 in China, which gets a larger battery capacity at 68.39 kWh, for 13.6% more capacity versus the 60.22 kWh unit, to yield around 15.1% more range.
These ADAS upgrades include new hardware, which means that the new ADAS features will not be applicable via OTA on older examples of the eMas 7. The new hardware additions are three millimetre-wave radar units, located in front at the centre and corners of the vehicle.
Level 2 ADAS in both variants of the eMas 7 CKD is comprised of intelligent cruise control, ACC, AEB, forward collision warning, emergency brake assist, lane departure warning and prevention, emergency lane keep assist, rear collision warning, rear cross traffic alert, rear cross traffic braking, lane change safety warning, door open warning, traffic sign recognition, and leading vehicle departure alert.
Also on for the eMas 7 are rear parking sensors, 360-degree camera with 3D display, and auto door locking when the vehicle is driven; the Premium adds front parking sensors.
Key specification details for the locally assembled eMas 7 EV remain as before, with the Prime getting a 49.52 kWh Aegis short-blade lithium iron phosphate (LFP) battery that brings a WLTP-rated 345 km of range, 18-inch alloy wheels, a 15.4-inch 2.5K-resolution touchscreen display, Level 2 ADAS, and the aforementioned powered tailgate. The tonneau cover introduced last August continues to be present.
Stepping up to the Premium brings the larger capacity, 60.22 kWh Aegis short-blade LFP battery for a WLTP-rated 410 km of range, 19-inch alloy wheels, a 16-speaker Flyme audio system, head-up display, ventilated front seats, and the aforementioned additional ADAS features (evasive manoeuvre assist, front cross traffic alert, and active lane change assist).
Powertrain for both variants continues to be a front-axle motor producing 160 kW (218 PS) and 320 Nm, enabling the 0-100 km/h run in a claimed 6.9 seconds. the Prime can receive up to 80 kW DC charging while the Premium can take up to 100 kW DC, enabling both to attain a 30-80% recharge in 20 minutes; 11 kW AC charging yields a 10-100% charge in 4.9 hours for the Prime, and 6.1 hours for the Premium.
Exterior colours for the 2026 eMas 7 EV are Lithium White, Turquoise Green, Slate Grey, Platinum Silver, Quartz Rose, and Obsidian Black, while the interior gets upholstery in Indigo Blue. On a more limited basis, the Alabaster White interior upholstery colour can be selected, though this is limited to Premium variant units in Turquoise Green and Quartz Rose, according to Proton.
The 2026 Proton eMas 7 EV is now locally assembled, and goes on sale in two variants; the Prime at RM99,800, and the Premium at RM115,800; prices are on-the-road without insurance, after the RM4,000 rebate.
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Just wonder if the three additional ADAS features would be made available for existing CBU owners. It feels like it can be software enabled.
ProNet must give a retrofit package for exiting premium owners like what Tesla tends to offer for older customers
Probably SKD not CKD as per December 4 2025 article
The e.MAS 7 is the ultimate ‘value’ play. It’s got the premium Flyme Sound system and tech that rivals BYD, Tesla, Xpeng, Chery, etc.
With the CKD maintenance savings and solid warranty, it’s the smartest way to show national pride while keeping your status intact.
This literally slaps QV.E tho ngl LOL
for 100k price we can buy excellent EV emas7 , underpinned by mandarin-educated engineers, backed by rocksolid aftersales service by Proton,or
or for roughly the same price can choose buy the new perodua EV engineered by uuim/uitm/mara/mrsm graduates, and comes without battery. battery not included.
WTF, how come its previously called a proton but was not made in Malaysia????!!!!
Under Madani car prices going down the wazoo because of his election promise to lower car prices. He kept his promise so he must be reelected!
An effort to save face for relying on foreigners after decades of bragging their failed ciptaan anak tempatan products.
If only we had waited for CKD. And please, no more tacky tacked on tonneau cover! Must have Malaysian easter eggs all round.
That Saga NA engine is a major turn-off.
why is it a turnoff? saga engine both powerful and efficient. much better than junk campro engine
saja jimat minyak maa… 4.9L/100km