Mitsubishi Motors Malaysia (MMM) has announced the appointment of Takashi Sakamaki as its new CEO, effective today. Sakamaki succeeds Shinya Ikeda, who led the company since October 2021 and oversaw the launch of the sixth-generation Triton as well as the facelifted Xpander.
MMM’s new CEO brings with him over 20 years of international experience in the automotive industry, including in business strategy, export operations and market development across key markets such as China, Indonesia and Mexico. Prior to his new role, Sakamaki held several senior positions relating to business development, managing CBU exports and expanding OEM supply with global automakers.
“It is an honour to take on the leadership of Mitsubishi Motors Malaysia at such a dynamic time for the automotive industry. With Mitsubishi Motors’ strong heritage in Malaysia and the dedication of our talented team, I am confident we are well-positioned to navigate emerging challenges and seize new opportunities,” said Sakamaki.
“Twenty years ago, MMM set out to redefine mobility in Malaysia. Today, we celebrate not just our journey, but the trust of every driver who chose Mitsubishi. As we look ahead, our commitment remains unwavering – to provide safety, security and comfort that our customers and communities can trust,” he continued.
“We strive to deliver a fulfilling mobility lifestyle that awakens the adventurous spirit, all built on the foundation of reliable technology and peace of mind. I look forward to continuing to provide exceptional value and quality to every Malaysian driver,” Sakamaki added.
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These Jepunis come here holiday aje…
Another Japanese take over MMM… it will not change anything.
Doesn’t seem like they are going to bring in any of the newer product, soon become Ford 2.0.
MMM need to change strategy. They can longer just depend on being a “Japanese brand” to sell cars and should avoid being ‘lokek’ with equipment list. Even UMW understand the need to give more value to their products. Isuzu is beating Mitsubishi because the Dmax is better equipped compared to Triton.
Better equipped? Looking for a pick up .. mind to explain a lil more ?
All Triton variants didn’t have tailgate assist and 360 surround camera at launch, including the nearly 170k Athlete. MMM only added tailgate assist on the Athlete this year while it is an add-on option on other variants for nearly Rm1k. Isuzu gives tailgate assist as standard on all variants except the cheapest MT ones.
Lower Triton GL variants also don’t come with LED headlights and DRLs, reverse camera, touchscreen infotainment and keyless start engine. Not even available as add‐on options. All those are available as standard on lower variants Dmax with AT.
Bring back outlander and bring in Pajero sport and destinator
depends on harga
They didnt bring in Pajero Sport because well, just look at the prices of Fortuner and Everest.
easy job, just sell Triton and the 4AT spender